As clearly stated in the findings of a new report, “Winning in Asia: Creating long-term value”, authored by prominent Australian academics, consultants and business leaders and recently published by Asia Link: India is too big to ignore.
This has been our mantra at PCA Directions for some 20 years. During this time, we have delivered valuable insights and opportunities to Australian businesses seeking to achieve success in the Indian market.
Using evidence-based insights and case studies, the report unpacks some commonly held misconceptions about doing business in the region. Those included in the section dedicated to the Indian market strongly demonstrate that India can provide Australian companies with access to structural growth, enhanced profitability, diversification and dividends, all of which can add up to superior shareholder returns.
However, operational success relies on well-considered and carefully-implemented market entry strategies, be they joint ventures, wholly-owned subsidiaries or acquisitions. In India, one size doesn’t fit all. At PCA Directions, our in-market Indian knowledge, understanding and experience have consistently demonstrated the importance of well-executed bespoke entry strategies and solutions. These we deliver to meet the long-term objectives and risk profiles of companies which we advise in the property and infrastructure space, in particular.
While the sheer size and complexity of the Indian economy are obvious considerations for Australian companies, the ability to adapt to Indian cultural contexts is also imperative. The report emphasises the significance of this aspect referring to the need for ‘match-fit and Asia-capable leaders’ across sectors, leaders who offer world-class strategic thinking, products and services, technology, and relationships.
We, at PCA Directions, endorse these findings as they certainly can be applied to our advisory success in India. We believe our corporate clients would agree that, as value-adds, our team brings cultural understanding as well as in-market business leadership experience inclusive of local languages, marketing and statutory direction.
While demonstrating how Indian operations have become very valuable assets for various multinational companies, the report encourages a sense of urgency for Australian companies to likewise engage more meaningfully with India.
Acting in an advisory capacity, PCA Directions can confidently deliver indispensable commercial advantage to Australian businesses entering the Indian market, knowhow enhanced by 20 years of proven local knowledge and experience.
As the report says: “Every year that Australian companies delay engaging with India is another year when global competitors can potentially grab an opportunity……so start investing in India now. India is too big to ignore.”
Referenced report:
https://asialink.unimelb.edu.au/stories/winning-in-asia-creating-long-term-value