As clearly stated in the findings of a new report, “Winning in Asia: Creating long-term value”, authored by prominent Australian academics, consultants and business leaders and recently published by Asia Link: India is too big to ignore. This has been our mantra at PCA Directions for some 20 years. During this time, we have delivered […]
Read MorePCA Directions was instrumental in enabling the planning of a strong and decisive Indian market entry strategy that formed the foundations for the success of Australian cost management advisory services firm, WT Partnership (WTP) within the sub-continent. Led by Peter Cox, PCA Directions worked alongside the Directors of WTP from the outset to help streamline […]
Read MoreSo often businesses assume that if a product or service works in one market, it will be equally successful in others. More often than not, this is not the case. When introducing your Australian brand offering into an Asian market or any other for that matter, it often requires adaptation to the local market conditions. […]
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