Archive for September, 2013

So often businesses assume that if a product or service works in one market, it will be equally successful in others. More often than not, this is not the case. When introducing your Australian brand offering into an Asian market or any other for that matter, it often requires adaptation to the local market conditions. […]

Time and again, companies looking to move into the Asian market struggle to achieve long term success. Without understanding the best way to approach the Asian market and the differences of culture and style in the way business is conducted, it can be a frustrating venture. We see the role of PCA Directions as one […]